BASED IN CANADA

BASED IN CANADA

BASED IN CANADA

DESIGN + ART DIRECTION

DESIGN +
ART DIRECTION

DESIGN +
ART DIRECTION

SQUARE PUBLIC WEB REFRESH

PROJECT DESCRIPTION

Updating our custom pricing component takes time and effort. Our teams' design technologists are the only people able to make updates/changes, which causes a bottleneck and timing delays. Additionally, it extends the translation process. Our solution is to create a standardized pricing component, easy for everyone to update and be used by all teams within Square.

DELIVERABLE
Product Design

MY ROLE
Senior Interactive Designer

PROJECT GOALS:

→ Educate sellers about the Square for Retail solution and how it can benefit their business
→ Improve on-page conversion of Square for Retail solution (start a free trial)
→ Drive traffic to Square for Retail page through organic discovery (SEO improvements)
→ Improve scalability and localization by reducing region specific custom components
→ Differentiate our positioning, messaging and branding of Square for Retail.

OVERVIEW PAGE

PLANS CARDS

Teams can highlight a specific tier to suggest to the sellers what Square recommends.

PLANS
PW_Pricing_Mobile

FEATURES PAGE

TOOLTIPS

Especially for new sellers, we brought to the pricing table tooltips to describe the features in a simple way, to help their final decision and guide them on which plan fits their needs best.

TRAIN YOUR TEAM

INVENTORY COUNTING

TRANSFER FUNDS

PW_Pricing_Mobile