BASED IN CANADA
BASED IN CANADA
BASED IN CANADA
DESIGN + ART DIRECTION
DESIGN +
ART DIRECTION
DESIGN +
ART DIRECTION
SQUARE PUBLIC WEB REFRESH
PROJECT DESCRIPTION
Updating our custom pricing component takes time and effort. Our teams' design technologists are the only people able to make updates/changes, which causes a bottleneck and timing delays. Additionally, it extends the translation process. Our solution is to create a standardized pricing component, easy for everyone to update and be used by all teams within Square.
DELIVERABLE
Product Design
MY ROLE
Senior Interactive Designer
PROJECT GOALS:
→ Educate sellers about the Square for Retail solution and how it can benefit their business
→ Improve on-page conversion of Square for Retail solution (start a free trial)
→ Drive traffic to Square for Retail page through organic discovery (SEO improvements)
→ Improve scalability and localization by reducing region specific custom components
→ Differentiate our positioning, messaging and branding of Square for Retail.
OVERVIEW PAGE
PLANS CARDS
Teams can highlight a specific tier to suggest to the sellers what Square recommends.
FEATURES PAGE
TOOLTIPS
Especially for new sellers, we brought to the pricing table tooltips to describe the features in a simple way, to help their final decision and guide them on which plan fits their needs best.
TRAIN YOUR TEAM
INVENTORY COUNTING
TRANSFER FUNDS
SEE ALSO
