NISSAN USA REDESIGN
A couple of years ago, Nissan innovated by bringing a statement to the market: they are a tech company that makes cars. So starting from this point, we were asked to work on a unique page for a couple of months to test against the current one and see which one performed best.
On this page, we've got the opportunity to explore different strategies, components, content, typography and iconography, ways to optimize the page's loading time and, for sure, a better connection between the vehicle's technologies and the user's needs.
Each website panel shows a different feature and a call to action that opens a slider panel with vehicles equipped with that technology, where users can see available cars.
During the design process, we received from SEO and Market Science teams a list of top searched vehicles, which was crucial to deciding which ones should feature in it.
The global navigation was also re-shaped to showcase with more accuracy the list of vehicles for potential new buyers and help existing Nissan owners find important links, such as the MyNissan Owner portal and shopping tools.
One of the most critical points we also had to solve was the icon system, making them more consistent and intuitive across the experience.
To help the site's optimization and demonstrate with more clarity the technologies, short cinemagraph clips were built to help promote the panels.