MasterCard was looking to evolve the 17-year-old Priceless campaign to effectively engage today's consumers. At the GRAMMY Awards, with brand ambassador Justin Timberlake, #PricelessSurprises was launched—a new brand platform built to deliver surprises, big and small, to our cardholders. By simply tweeting with #PricelessSurprises, or using their MasterCard, cardholders could be surprised with everything from headphones to truly once-in-a-lifetime experiences—like spending a day with Justin Timberlake.

From GRAMMY night moving forward, #PricelessSurprises has been infused into all social activations—surprising cardholders at every turn and connecting with them through the things they are passionate about. Priceless Surprises has rapidly become one of MasterCard's most successful social-first initiatives. Cardholders used hashtag #PricelessSurprises over 877,000 times, and MasterCard has awarded more than 74,000 Priceless Surprises and intent to use a MasterCard increased over 300%.

- Art Direction
- Design Lead

Deliverables:
- Concept
- UI Design
- Illustration

The Priceless Surprises platform is a social network aggregator that fetches tweets and posts on Instagram containing the hashtag #PricelessSurprises. The project was first introduced at the Grammy awards featuring Justin Timberlake as the principal spokesperson for the campaign.

A fan, Avena Savage, receives the ultimate surprise when Justin Timberlake arrives at her home unexpectedly for a jam session as part of MasterCard’s Priceless Surprises promotion.