One of the biggest cannabis retail stores in Canada asked to establish their branding guidelines (visual and conceptual), website, and in-store communication. My role in this project was to define the new typography, color palette, iconography, photography, and how to connect everything to have something unique and concise for this brand.

- Art Direction
- Design Lead

Deliverables:
- Concept
- UI Design
- Branding Identity
- Strategy
- Illustration