.01

RESHAPING
THE FUTURE
OF BLUE
SHIELD OF
CALIFORNIA

CATHOLIC
WITHOUT
BORDERS

CATHOLIC
WITHOUT
BORDERS

CATHOLIC
WITHOUT
BORDERS

- Design Direction
- Art Direction

Deliverables:
- Concept
- Strategy
- Product Design (UX/UI)

People are looking to digital channels to better manage their health; and managing health insurance is key to doing so. Thinking about that, we envision a future for Blue Shield of California that is a digital-first, data-driven, fully integrated, guided experience.

Some key points we considered:
. Modernize the digital experience platform
. Multi-track approach: transactions and content
. Invest in the app
. Prioritize the shopping experience

00_top

_Patient triage

We designed a simple experience that is consistent across all lines of business by using conversational language and remove complex interactions, only asking relevant questions as more information is captured.

2_BSC-1
3_onboarding

One of our ideas is to apply the same strategy to voice interactions to quickly surface complicated information.

1_search

_Pacient dashboard

5_dash

_We built a holistic summary view of all financial details.

3_2_Financial_Snapshot

_Some Widgets

7_1_widgets
4_dashboard