.01
RESHAPING
THE FUTURE
OF BLUE
SHIELD OF
CALIFORNIA
CATHOLIC
WITHOUT
BORDERS
CATHOLIC
WITHOUT
BORDERS
CATHOLIC
WITHOUT
BORDERS
- Design Direction
- Art Direction
Deliverables:
- Concept
- Strategy
- Product Design (UX/UI)
People are looking to digital channels to better manage their health; and managing health insurance is key to doing so. Thinking about that, we envision a future for Blue Shield of California that is a digital-first, data-driven, fully integrated, guided experience.
Some key points we considered:
. Modernize the digital experience platform
. Multi-track approach: transactions and content
. Invest in the app
. Prioritize the shopping experience
_Patient triage
We designed a simple experience that is consistent across all lines of business by using conversational language and remove complex interactions, only asking relevant questions as more information is captured.
One of our ideas is to apply the same strategy to voice interactions to quickly surface complicated information.
_Pacient dashboard
_We built a holistic summary view of all financial details.
_Some Widgets